Allison Ellsworth, co-founder of the booming prebiotic soda brand Poppi, has quickly become one of the standout figures in the wellness and beverage industry. As of 2025, Allison Ellsworth’s net worth is estimated to be approximately $15 million at the age of 37, thanks to her leadership, innovation, and a brand that has disrupted the traditional soft drink market. From starting Poppi at a farmers’ market to scaling it into a multimillion-dollar brand featured nationwide, Ellsworth’s journey is a masterclass in entrepreneurship. But how did she build her fortune, and what are the factors contributing to her rapid financial success?
How Did Allison Ellsworth Launch Poppi?
Allison Ellsworth founded Poppi in 2015, after seeking natural remedies for personal health issues, including chronic inflammation. Her discovery of the benefits of apple cider vinegar (ACV) inspired her to create a beverage that combined gut-friendly ingredients with mainstream appeal. What began as a homemade concoction soon evolved into a commercial venture when she and her husband, Stephen Ellsworth, began selling the soda at a Dallas farmers’ market.
Poppi’s early traction caught the attention of local consumers seeking healthy alternatives to traditional sugary sodas, fueling Ellsworth’s confidence to take the brand nationwide.
How Did Poppi Grow Into a Multimillion-Dollar Brand?
Poppi’s major turning point came in 2020 after appearing on ABC’s Shark Tank. The brand secured a $400,000 investment from entrepreneur Rohan Oza, who became a strategic partner. Oza’s marketing expertise and industry connections, combined with Ellsworth’s creative leadership, helped Poppi secure distribution in major retailers like Target, Whole Foods, and Walmart.
As of 2025, Poppi is valued at over $200 million, with its prebiotic sodas available in thousands of retail locations and generating tens of millions in annual revenue. The brand’s rise is often attributed to its perfect timing—launching amid the growing consumer shift toward wellness beverages and functional ingredients.
How Does Allison Ellsworth Make Money?
Allison Ellsworth’s wealth is primarily derived from her ownership stake in Poppi. As the co-founder and Chief Brand Officer, she benefits from the brand’s growing valuation and performance in the functional beverage space. In addition to her equity in Poppi, Ellsworth earns from speaking engagements, brand partnerships, and industry panels, where she shares insights on entrepreneurship, wellness, and consumer product innovation.
While Ellsworth has not publicly disclosed her full stake in the company, her active role in product development, marketing, and brand positioning suggests she retains a significant share of Poppi’s equity.
How Did Poppi’s Shark Tank Appearance Boost Allison Ellsworth’s Net Worth?
Poppi’s appearance on Shark Tank in Season 11 dramatically accelerated its growth. The exposure led to a surge in consumer awareness and retail partnerships. Rohan Oza’s mentorship helped the brand refine its packaging, messaging, and retail strategy, transforming it from a niche health product into a trendy lifestyle beverage.
Since then, Poppi’s sales have skyrocketed, with reports of triple-digit growth year over year. Ellsworth’s ability to scale the business after this milestone directly contributed to her increasing net worth and influence in the food and beverage industry.
What Role Does Allison Ellsworth Play in Poppi’s Success?
As Chief Brand Officer, Allison Ellsworth is the driving force behind Poppi’s image, marketing campaigns, and brand identity. From social media to packaging design, Ellsworth’s vision has positioned Poppi as a lifestyle brand appealing to health-conscious millennials and Gen Z consumers.
Ellsworth’s personal story and authenticity resonate with Poppi’s target demographic, often appearing in brand campaigns and interviews that emphasize gut health, natural ingredients, and holistic wellness. Her marketing expertise has helped build Poppi’s presence across platforms like Instagram and TikTok, where the brand has cultivated a loyal fanbase.
Has Allison Ellsworth Received Any Industry Recognition?
Yes, Ellsworth has been recognized as one of the leading female founders in the health and beverage space. She has been featured in outlets like Forbes, Entrepreneur, and Business Insider for her achievements in disrupting the soda industry. In 2023, she was named to Forbes’ Next 1000 list, which celebrates emerging entrepreneurs and small business leaders who are making significant impacts in their industries.
Her story is often highlighted as a prime example of how founders can leverage health trends and consumer demand for clean-label products to create highly scalable businesses.
What Sets Allison Ellsworth Apart From Other Entrepreneurs?
What differentiates Ellsworth from many others in the space is her hands-on approach and deep understanding of her audience. Unlike some founders who quickly hand off brand-building to large teams, Ellsworth has remained actively involved in creative direction and customer engagement.
Her ability to tap into trends like gut health, wellness-focused beverages, and the rise of functional sodas has made Poppi one of the top performers in the category. She balances entrepreneurial instincts with a passion for health advocacy, allowing her to connect authentically with customers and investors alike.
Is Allison Ellsworth Involved in Philanthropy or Advocacy?
Ellsworth is an advocate for women in entrepreneurship and regularly speaks at industry conferences about breaking barriers in male-dominated sectors like venture capital and consumer goods. She is passionate about mentoring other women founders and supporting initiatives aimed at health education and wellness awareness.
Though less publicized, Ellsworth and the Poppi team have contributed to charitable causes related to nutrition, wellness, and sustainability, aligning with the brand’s ethos of promoting healthier lifestyles.
What’s Next for Allison Ellsworth and Poppi in 2025?
Looking ahead, Ellsworth is focused on expanding Poppi’s product line, with new flavors and functional beverage categories under development. There are also rumors of international expansion, as the brand eyes markets in Europe and Asia, where demand for gut-health beverages is growing.
Additionally, Ellsworth is exploring new media projects, including a potential book or podcast that shares her entrepreneurial journey and lessons learned from scaling a wellness brand from scratch.
As Allison Ellsworth continues to lead Poppi into its next phase of growth, her influence in the health and beverage space is poised to grow—and so is her personal net worth.
